It was 2009 in Philadelphia, Pennsylvania, when SHIFT started. The idea was pretty simple: make creative options for outdoor lifestyles. It’s the work of manufacturers, architects, and industrial designers, who are creating new expectations for outdoor living. It’s all in support of SHIFT’s commitment to complete design — where every single element has form and function. Our favorite aspect, though, is this brand’s focus on opposing a throwaway mentality and embracing durability, which is exactly what we want in our outdoor lifestyle goods.