Maude is a modern sexual wellness brand for an entirely new generation. Founder Eva Goicochea intentionally set out to challenge the status quo, imbuing the nascent line of sex-positive tools with a distinctly inclusive unisex spirit designed to strip away embarrassment and elevate the experience. Prioritizing accessibility across three tiers – functionally, aesthetically, and, more curiously, philosophically – the brand’s clean and iconographic design operates as a playful wink and whisper in a category typically characterized by the conspicuously louder intent.